At Winning Edge Leadership Consultancy, our approach is shaped by the experience, values, and leadership philosophy of founder Mark Swales. With over 20 years working at the forefront of elite sport, Mark has collaborated with some of the game’s most respected managers, Champions League-winning clubs, and senior leaders across the professional football landscape. His work has included designing and delivering national level leadership programmes, supporting high-performance teams, and mentoring coaches and decision-makers operating under intense pressure.

Mark’s strength lies in his ability to connect real-world leadership demands with powerful learning experiences. Drawing on deep expertise in adult learning principles and one-to-one mentoring, he creates environments where individuals feel supported, challenged, and equipped to grow. His background brings credibility, but it’s his skill in translating leadership into clear, actionable insight that makes the real difference. Whether working with a CEO, a head coach, or an emerging leader, Mark brings a calm, focused presence that unlocks clarity, confidence, and performance.